This book was really useful to look at. In order to get an idea of the concept of the fashion collection it i found it important to look at the advertisement campaigns that went hand in hand with the collections. I have looked at photographer Juergen Teller before when researching Helmut Lang therefore i new a bit of background information on his style of ad's already. However this book was really helpful and brought together both creative minds.
This book brings together a selection of images from all the campaigns into a collection that marks how significant this collaboration has been in both fashion and visual culture.
Teller’s idiosyncratic visual style and use of unusual models has been instrumental in establishing what has become one of the pre-eminent fashion brands of our times.
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