Thursday, 16 May 2013

How my Model Fits Within The Brand.


I thought about how I could represent the Marc by Marc Jacobs campaign within the model and taking into account the hair and skin tone, especially with the idea of location of a colorful graffiti wall.

Marc by Marc Jacobs still invoke the simplistic- not over stylized look within their photoshoots therefore when it comes to model choice I need to pick a model that can emphasis that effortless beauty with a retro 70’s vibe.

Hair colour I would prefer blonde as I think this will compliment the location and the colours of my garments. Skin tone I think needs to be fairly light, I think this would help the whole natural almost beach appearance. Effortless with the wind in their hair if you like.

I think it would benefit if the model was over 5’5 as I think the clothing would have better perspective on a taller figure.

My clothing is Womenswear therefore I’m going to need a female model of a young age under 25 in order to invoke the brand. As I previous mentioned Marc by marc Jacobs collection s/s 13 is targeted at a younger audience therefore a younger model I think would represent the clothing more appropriately- which would attract the correct target market.

 I was really happy with how my last photoshoot went with model Ranny cooper as I felt she was very versatile in whatever role I needed her to create. Therefore I thought it was worth a chat to see what she could bring to this role and if she had done any photo with a similar awareness.

This is a photo from my Previous photo shoot with Ranny.






After chatting with Ranny I felt confident that she could pull of the poses and attitude that I’m trying emphasis through my images. In order to represent marc by Marc Jacobs. I feel that she fits in with the brand and will help bring out the clothing to their maximum potential.

My Model
Name. Ranny Cooper
Dress Size. 6
Shoe Size. 6
Height. 5’7
Hair colour. Blonde
Skin Tone. Fair

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